---
title: The Friday Club - all things schools marketing and admissions | Sophie Baillie
description: Your weekly window into the world of school marketing and admissions expertise and insights from around the world.
---

[![The Friday Club - all things schools marketing and admissions](https://blog.kampus24.com/hs-fs/hubfs/Screenshot%202021-06-24%20111708.png?width=1000&height=290&name=Screenshot%202021-06-24%20111708.png "The Friday Club - all things schools marketing and admissions")](https://blog.kampus24.com/)

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# The Friday Club - all things schools marketing and admissions

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## Sophie Baillie

[Follow me on LinkedIn](https://www.linkedin.com/in/sophie-baillie/)

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### [Storytelling is the key to engagement](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key-0)

Jun 25, 2021 9:55:08 AM

Independent schools are often geographically located in a saturated market, competing to attract the same families – whether that be locally or further afield. 

![Sophie Baillie](https://blog.kampus24.com/hs-fs/hubfs/1605105721108.jpg?width=45&name=1605105721108.jpg) 

[Sophie Baillie](https://blog.kampus24.com/en/thefridayclub/author/sophie-baillie-2) 

[Read More](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key-0)

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