Using data and personalised marketing to maximise admissions
“Schools can have many overlapping selling points so it’s quite often the experience that the family has talking with the admissions team that sets the school as the top choice.”
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Hannah Ball
Educated at Cardiff University and with a CIM Diploma in Professional Marketing, Hannah has extensive experience in the International Education sector having worked at Oxford University Press where she led on the marketing for the International Primary portfolio and Oxford International Curriculum. Hannah has hands-on experience in the Schools Marketing sector and understands the challenges modern school marketers face to drive student recruitment in an increasingly digital world and competitive market. Hannah is passionate about helping education professionals to differentiate their brand. Hannah is marketing manager at Virtual Schools Experience - a unique next-gen software for schools marketing and admissions teams to showcase their schools through personalised digital experiences to prospective parents.
Parent advocacy: The best marketing tool you have
“With so much noise, parents still rely heavily on referrals and positive word of mouth when making a decision about where to send their child to school”, says Andrew Elias, Partnerships Director, Virtual School Experience and School Management Plus.