--- title: The Friday Club - all things schools marketing and admissions description: Your weekly window into the world of school marketing and admissions expertise and insights from around the world. --- [![The Friday Club - all things schools marketing and admissions](https://blog.kampus24.com/hs-fs/hubfs/Screenshot%202021-06-24%20111708.png?width=1000&height=290&name=Screenshot%202021-06-24%20111708.png "The Friday Club - all things schools marketing and admissions")](https://blog.kampus24.com/) Open main menu Close main menu # The Friday Club - all things schools marketing and admissions Select Category TFC ![](https://blog.kampus24.com/hubfs/WCBS%20VSE%20webinar%20presentation%20(1).jpg) [TFC](https://blog.kampus24.com/en/thefridayclub/tag/tfc) ### [Using data and personalised marketing to maximise admissions](https://blog.kampus24.com/en/thefridayclub/using-data-and-personalised-marketing) Nov 10, 2021 4:36:32 PM “Schools can have many overlapping selling points so it’s quite often the experience that the family has talking with the admissions team that sets the school as the top choice.” ![Hannah Ball](https://blog.kampus24.com/hs-fs/hubfs/Hannah%20Ball.jpeg?width=45&name=Hannah%20Ball.jpeg) [Hannah Ball](https://blog.kampus24.com/en/thefridayclub/author/hannah-ball) [Read More](https://blog.kampus24.com/en/thefridayclub/using-data-and-personalised-marketing) ![](https://blog.kampus24.com/hubfs/shutterstock_1683915985.jpg) ### [Parent advocacy: The best marketing tool you have](https://blog.kampus24.com/en/thefridayclub/parent-advocacy-the-best-marketing-tool-you-have) Nov 4, 2021 5:11:34 PM “With so much noise, parents still rely heavily on referrals and positive word of mouth when making a decision about where to send their child to school”, says Andrew Elias, Partnerships Director, Virtual School Experience and School Management Plus.  ![Hannah Ball](https://blog.kampus24.com/hs-fs/hubfs/Hannah%20Ball.jpeg?width=45&name=Hannah%20Ball.jpeg) [Hannah Ball](https://blog.kampus24.com/en/thefridayclub/author/hannah-ball) [Read More](https://blog.kampus24.com/en/thefridayclub/parent-advocacy-the-best-marketing-tool-you-have) ![](https://blog.kampus24.com/hubfs/Sports.jpg) [TFC](https://blog.kampus24.com/en/thefridayclub/tag/tfc) ### [Sport, Schools and Liquid Expectations](https://blog.kampus24.com/en/thefridayclub/sport-schools-and-liquid-expectations) Jul 22, 2021 1:28:40 PM In 2011 I took a Rugby Team from my state grammar school in Kent to play a friendly fixture against a really well known Rugby playing school in South London. ![Phil Mathe](https://blog.kampus24.com/hs-fs/hubfs/1609923750074.jpg?width=45&name=1609923750074.jpg) [Phil Mathe](https://blog.kampus24.com/en/thefridayclub/author/phil-mathe) [Read More](https://blog.kampus24.com/en/thefridayclub/sport-schools-and-liquid-expectations) ![](https://blog.kampus24.com/hubfs/StonyhurstCollege-jpg.jpeg) ### [The differences between marketing a rural, boarding school vs an urban, day school](https://blog.kampus24.com/en/thefridayclub/the-differences-between-marketing-a-rural-boarding-school-vs-an-urban-day-school) Jul 8, 2021 11:38:07 PM **The differences between marketing a rural, boarding school vs an urban, day school** ![Lucy Barnwell](https://blog.kampus24.com/hs-fs/hubfs/1594803929849.jpg?width=45&name=1594803929849.jpg) [Lucy Barnwell](https://blog.kampus24.com/en/thefridayclub/author/lucy-barnwell) [Read More](https://blog.kampus24.com/en/thefridayclub/the-differences-between-marketing-a-rural-boarding-school-vs-an-urban-day-school) ![](https://blog.kampus24.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20The%20Friday%20Club%20Orange.png) ### [3 Things I've learnt from another challenging year in school marketing](https://blog.kampus24.com/en/thefridayclub/3-things-ive-learnt-from-another-challenging-year-in-school-marketing) Jul 1, 2021 8:42:55 PM **3 things I’ve learnt from another challenging year in school marketing ** ![Victoria Cox](https://blog.kampus24.com/hs-fs/hubfs/1589962527262.jpg?width=45&name=1589962527262.jpg) [Victoria Cox](https://blog.kampus24.com/en/thefridayclub/author/victoria-cox) [Read More](https://blog.kampus24.com/en/thefridayclub/3-things-ive-learnt-from-another-challenging-year-in-school-marketing) ![](https://blog.kampus24.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20The%20Friday%20Club%20Orange.jpg) ### [Storytelling is the key to engagement](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key-0) Jun 25, 2021 9:55:08 AM Independent schools are often geographically located in a saturated market, competing to attract the same families – whether that be locally or further afield.  ![Sophie Baillie](https://blog.kampus24.com/hs-fs/hubfs/1605105721108.jpg?width=45&name=1605105721108.jpg) [Sophie Baillie](https://blog.kampus24.com/en/thefridayclub/author/sophie-baillie-2) [Read More](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key-0) ![](https://blog.kampus24.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20The%20Friday%20Club%20Orange.jpg) ### [Storytelling is the key](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key) Jun 24, 2021 2:14:48 PM Independent schools are often geographically located in a saturated market, competing to attract the same families – whether that be locally or further afield.  [Sophie Baillie](https://blog.kampus24.com/en/thefridayclub/author/sophie-baillie) [Read More](https://blog.kampus24.com/en/thefridayclub/storytelling-is-the-key) ![](https://blog.kampus24.com/hubfs/Copy%20of%20Copy%20of%20The%20Friday%20Club%20Orange.jpg) ### [Sweat the Small Stuff: 2.0](https://blog.kampus24.com/en/thefridayclub/sweat-the-small-stuff-2.0) Jun 24, 2021 1:08:00 PM Why would a parent choose your school over a competitor? ![Dr Denry Machin](https://blog.kampus24.com/hs-fs/hubfs/1613612367600.jpg?width=45&name=1613612367600.jpg) [Dr Denry Machin](https://blog.kampus24.com/en/thefridayclub/author/dr-denry-machin) [Read More](https://blog.kampus24.com/en/thefridayclub/sweat-the-small-stuff-2.0) ### Sign up to never miss a copy of The Friday Club!