Using data and personalised marketing to maximise admissions
“Schools can have many overlapping selling points so it’s quite often the experience that the family has talking with the admissions team that sets the school as the top choice.”
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Parent advocacy: The best marketing tool you have
“With so much noise, parents still rely heavily on referrals and positive word of mouth when making a decision about where to send their child to school”, says Andrew Elias, Partnerships Director, Virtual School Experience and School Management Plus.
Sport, Schools and Liquid Expectations
In 2011 I took a Rugby Team from my state grammar school in Kent to play a friendly fixture against a really well known Rugby playing school in South London.
The differences between marketing a rural, boarding school vs an urban, day school
The differences between marketing a rural, boarding school vs an urban, day school
3 Things I've learnt from another challenging year in school marketing
3 things I’ve learnt from another challenging year in school marketing
Storytelling is the key to engagement
Independent schools are often geographically located in a saturated market, competing to attract the same families – whether that be locally or further afield.
Storytelling is the key
Independent schools are often geographically located in a saturated market, competing to attract the same families – whether that be locally or further afield.
Sweat the Small Stuff: 2.0
Why would a parent choose your school over a competitor?
